hard-selling advertising

hard-selling advertising
рекл. агрессивная реклама [жесткая, навязчивая\] реклама (настойчиво требующая от потребителя совершения покупки; напр., призыв "обязательно купите наш товар, и Вы не пожалеете — это лучшее, что есть на рынке")
Syn:
Ant:
See:

Англо-русский экономический словарь.

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Смотреть что такое "hard-selling advertising" в других словарях:

  • hard sell — hard′ sell′ n. bus a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell). • Etymology: 1950–55, amer …   From formal English to slang

  • hard sell — ► NOUN ▪ a policy or technique of aggressive selling or advertising …   English terms dictionary

  • hard sell — noun forceful and insistent advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : aggressive high pressure selling or salesmanship often used with the everyone had keyed himself up to the hard sell Business Week compare soft sell * * * …   Useful english dictionary

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • Selling out — Sold Out redirects here. For other uses, see Sold Out (disambiguation) or Selling Out (disambiguation). Selling out refers to the compromising of one s integrity, morality and principles in exchange for money, success (however defined) or other… …   Wikipedia

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • hard sell — a method of advertising or selling that is direct, forceful, and insistent; high pressure salesmanship (opposed to soft sell). [1950 55, Amer.] * * * …   Universalium

  • hard sell — noun a policy or technique of aggressive selling or advertising …   English new terms dictionary

  • hard sell — /had ˈsɛl / (say hahd sel) noun a method of advertising or selling which is direct, forceful, and insistent; high pressure salesmanship. See soft sell …  

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… …   Wikipedia


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